Saturday, May 14, 2011


As you may know, over the past couple of months I have been working on an online store for my men’s button down shirt line. 
I’m excited to announce the launch of the store where I offer my ready to wear shirts that combine great FIT, distinctive STYLE and high QUALITY! The shirts are handcrafted, and made to order one at a time right here in New York City, accompanied by free shipping and my personal attention.
The line offers in one distinct FIT and four available shirt styles: Classic, Contemporary, European and Military. offered in a variety of colors and patterns to match any mood, occasion, or life-style while easily transitioning from day to night and work to play. Whether you are looking to add an edge to a business meeting or a night out on the town, the BOAZ shirt will take care of that!  
The store also offers a fully custom made shirt. 
To celebrate my grand opening, I've included in this email a store coupon that offers 20% discount on all orders through June 12th. Just use the code WELCOME at the store checkout!

Please feel free to forward this to anyone who may be interested, to help me share the news.
To visit my store log on to

P.S I will continue to write this blog and will continue to inspire you to be your own MAN OF STYLE!!


  1. Boaz -- just wanted to say "Congrats" on your online shirt venture. You've certainly selected a nice model for your fashions. I'm going to need to check everything out at your store.
    Will you have very form-fitting items? I need things form-fitting; I work out, but I'm slender; judging from what I can see, things are looking slim-fit as we'd expect them in Europe.
    Great stuff!
    Have a great weekend,

    PS: That first shirt with the white front pocket -- just my style!

  2. I really enjoyed this post.And welcome to visit true religion uk!

  3. Michael,
    Thank you! to your question - Yes actually this line is all about the FIT, hence FIT IS STYLE! All the styles have the same slim fit which i developed personally, (note that there are no back darts use of stretch fabric to achieve the fit!. So these shirt are perfect for what your are looking for.
    Yes that shirt in the opening page is great and probably my favorite, it has the perfect combo of classic tailoring and contemporary style! Look at the store and maybe we should work on a shirt for you..

  4. Among those pictured above, I would choose the plain blue and checkered blue ones. It's because they made the model more masculine-looking and handsome.



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