Wednesday, September 22, 2010

Marc Jacobs Launches E-Commerce site

On Monday Night Marc Jacobs Launched his new E-commerce site. The site was designed to capture the playful, fun and cool feel of the brand, by mixing illustrations, photographs and videos. Illustrations of actual sales people dressed in Marc Jacobs clothes invite the shoppers into the different departments while the shoppers can click on the illustrated items to buy. The home­page (above) shows an illustration of a store entrance with the actual runway videos from both of the brand’s collections playing in the store's windows.
The store will sell all categories from Marc Jacobs as well as Marc by Marc Jacobs, although not all items from  the collections will be available online.
The site will not use Flash,which will make it work smoothly on mobile phones and the iPad.
I personally found the site to be a little too illustrated for my taste...honestly i rather see real photos of the sales people dressed in the clothes than the illustrations....hey, that's just me, go and check it out for your selves.

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